Meta Shares Rise on AI Ad Growth Optimism, Analysts Lift Price Targets
Meta Platforms (NASDAQ: META) gained 2% after Redburn upgraded its price target to $900, citing AI-driven ad systems as a key revenue catalyst. The bullish outlook reflects a 37% upside potential from Monday's close at $658.76, with institutional investors positioning ahead of earnings.
Bank of America reinforced the sentiment, maintaining a buy rating and $810 target. Analysts project Q4 revenue of $59.2 billion and EPS of $8.27, slightly above consensus. Meta's automated ad targeting technology continues to capture market share in non-search digital advertising.
Regulatory risks loom as WhatsApp faces scrutiny, but near-term focus remains on 2026 guidance for infrastructure spending and headcount. The stock's pre-earnings momentum underscores Wall Street's confidence in Meta's AI monetization capabilities.